Your 90-day action plan
Knowledge becomes valuable when you turn it into concrete steps. The plan below is a starting point you can adapt to your business's stage — whether you are just starting out or already thinking about investors.
- Days 1–30: Clarify your starting pointSeparate your personal and business accounts, gather your financial statements from recent years, calculate your debt-to-equity ratio, and determine how much you need, for what, and by when.
- Days 31–60: Prepare your documentsUpdate your business plan, build a financial model with three scenarios, draft a pitch deck, and organize your documents for a future due diligence review.
- Days 61–90: Test and connectPresent your plan to a mentor or a group of women entrepreneurs, talk to at least two different funders (for example, a bank and a capital market intermediary), and decide on your next suitable source of financing.
Mentoring networks, community, and resources
You don't have to make this journey alone. Many kinds of support can give you knowledge, contacts, and confidence. Look for them in your community and check their credibility before getting involved.
- Business associations, including those dedicated to women entrepreneurs — events, experience sharing, partnerships.
- Mentoring programs — an experienced entrepreneur or specialist can guide you through key decisions.
- Business incubators and accelerators — space, training, and sometimes access to investors.
- Financial institutions — banks, leasing companies, and licensed capital market intermediaries, which often offer initial consultations.
- Professionals — accountants, auditors, lawyers, and financial advisors for technical matters.
- BIMx Academy events — lessons, seminars, and meetings about how the capital market works.
Case study: from idea to bond issue
| Stage | Financing need | Source chosen | Outcome |
|---|---|---|---|
| Year 1 — launch | MDL 250,000 for a dryer and packaging | MDL 150,000 own funds + MDL 100,000 grant | First contracts with local stores |
| Year 2 — first stable sales | MDL 400,000 for a delivery vehicle | Leasing | Distribution in several cities |
| Year 3 — growth | MDL 600,000 for working capital and a warehouse | Bank loan | Growing revenue, first exports |
| Year 4 — preparation | Audit and advisory costs | Own funds from profit | Reorganization as a joint-stock company, a board with one independent member, first audit |
| Year 5 — capital market | MDL 3,000,000 | Issue of 3,000 bonds × MDL 1,000, 10% coupon | MDL 1,000,000 to repay loans, MDL 2,000,000 for a processing line |
Notice the logic of the journey: Elena did not jump straight to the capital market. She started with sources that did not require a financial track record, built her reputation with funders, and invested in transparency before turning to investors. Thanks to the bonds, she kept full ownership of the company.
Common mistakes and how to avoid them
- Seeking financing without a clear purpose — define exactly what the money is for and what results it will deliver.
- Underestimating costs and timelines — audits, advisory services, and document preparation take time and money.
- Giving up too large a stake too early — valuations are low at the start, and dilution is costly in the long run.
- Borrowing beyond your ability to pay — check the interest coverage ratio in the conservative scenario, not just the optimistic one.
- Mixing personal and business finances — this undermines your credibility with any funder.
- Not communicating after raising the money — your relationship with investors begins, rather than ends, on the day you are funded.
Key takeaways
- A 90-day plan with verifiable monthly results turns intention into concrete progress.
- Business associations, mentoring, incubators, financial institutions, and BIMx Academy events can all support your journey.
- Financing sources evolve with the business: from own funds and grants to loans and, later, the capital market.
- Always check your ability to pay in the conservative scenario, and invest in transparency before bringing in investors.
Check your knowledge
Answer all the questions. If you answer all of them correctly, the lesson is marked as completed automatically.
Explanation: Coverage ratio = 1,000,000 ÷ 250,000 = 4, meaning operating profit covers interest expense 4 times over.
Explanation: Bonds are debt: the company pays coupons and repays the principal at maturity, but ownership remains unchanged.
Explanation: A business's valuation is usually low at the start, so giving up a large stake early can be costly in the long run. The other options are good practices.
Educational material only. It does not constitute investment, legal or tax advice. Numerical examples are hypothetical.